A big part of what we do on a daily basis is the designing of "Visual Components" to be used in large campaigns crafted by Ad agencies across the country. It can be something as complex as an interchangeable modular page layout for a print campaign, or even as 'simple' as a tastefully rendered icon to be used as the focus of a brilliant line of copy. That's exactly what we did here.
Billy Faraut from JWT called upon us to work out a perfect pause button for the copy they had sold through to Benadryl. We did many more visual studies than are shown here, but you can get a feel for the process we went through, from the tight sketches and final layouts shown below. (Click on images for larger view).
BRANDING, IDENTITY DESIGN, LOGO DESIGN, ICON DESIGN, STATIONERY, PACKAGING, BROCHURE DESIGN, MARKETING PROMOTIONS, WEBSITE DESIGN, SIGNAGE, GRAPHIC DESIGN ARIZONA