Last year Tactix Creative was called upon by Hasbro to redesign the Operation game logo; arguably one of the most memorable type treatments of our time... Rarely does such a magical opportunity come around.
As children's games go, this just so happened to be my very favorite. The first Operation game actually rolled off the assembly lines in 1965, the year that I was born... Coincidence? I think not! ;-) Needless to say, I felt honored and privileged to be a part of this process!
We produced many conceptually sound, and appropriately whimsical sketches, but in the end, Hasbro decided on going with the option that most honored the visual heritage of the original logo done in the 1960's.
I also was asked to do illustrated concepts for the box top and "Cavity Sam" character buzzer board, which I will be displaying at a later date on this blog. Mike Swiatlowski dished out some great art direction and made this entire overhaul a joy!
Side note: A few weeks back, while walking through Target, I happened to stumble upon a very entertaining marketing effort. I saw a box of Operation "gummy-snacks' shaped exactly like the little plastic medical 'ailment' icons that I illustrated as game pieces... LOL! (Click image to enlarge)