We've just finished a new identity for East Valley Wellness Center. Internally, we had a hard time deciding which one of the 9 concepts to pitch the hardest. They were all pretty solid. The one on the top is the direction we felt was the most conceptual and appropriate... each initial E, V, W & C woven into a sitting yoga-esque human form. However, in the end, the one that we sold through was a bit more genderless and risky. Click on image for larger view (Design: Paul Howalt)
BRANDING, IDENTITY DESIGN, LOGO DESIGN, ICON DESIGN, STATIONERY, PACKAGING, BROCHURE DESIGN, MARKETING PROMOTIONS, WEBSITE DESIGN, SIGNAGE, GRAPHIC DESIGN ARIZONA
Excellent post ! You make some brilliant points very nice realization. keep it up
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