R•A•D Logo

How do you design a logo for a construction and landscaping company located in Phoenix, Arizona? Hmmm... well, how's this? Below is the logo our client chose to rebrand their company. The old logo was a fairly literal translation of the town of Gilbert's logo (no fault of their own). We were more than happy to design them a new one. Rarely does a client choose the most conceptual option offered. We're shocked!